Best SEO concepts for beginners

Things can get complicated fast when you’re attempting to become successful at marketing your business via search engine optimization (SEO). Luckily, if you’re a beginner, it’s simple to understand the basics of what you should be doing with your website in order to gain traction and more traffic. In this article, we’ll go over 10 of the best SEO concepts beginners can use to help optimize their sites and gain more traction on the web. So without further ado, let’s jump right into it!

1) Quality over quantity

Quality over quantity. People might be eager to load up a website with information, and that may work short-term. But in the long run, you want to make sure the website’s content is relevant and valuable to the visitor. The less irrelevant information on your site, the better Google will view it as a high-quality resource for their users.

2) Research keywords

Begin by researching keywords related to your product, company, or industry. These are the words and phrases that people would search if they were looking for what you offer. Start with a broad list of potential keywords – like ‘boots,’ ‘winter coats,’ or ‘real estate.’ From there, identify which words are best suited to the work you do and have a better chance of attracting your target audience.

3) Use quality backlinks

Quality backlinks are the most important part of your online marketing strategy. Not only do they validate your site and increase its rankings, but they also bring in traffic with every link that is acquired. Plus, high quality backlinks allow you to attract a new audience and make sure they stick around. Be wary of low quality backlinks that can easily affect your Google rankings or even penalize you completely.

4) Engage with your readers on social media

Engage with your readers on social media by asking them questions, responding to their comments, and providing value with your content. Providing a personal touch on social media will make readers feel more connected to you as an author.

5) Write quality content

It’s important to be careful with the quality of your content. When you’re a beginner, you may only produce text that is 500 words at best. No worries! If your content is unique and tells a good story, it’ll still rank well in search engines, even if the words don’t add up to 3,000 or 4,000+. Keep in mind that longer posts also need more time to write and might not be appropriate if you’re on a tight deadline.

6) Measure website traffic with Google Analytics

Use Google Analytics to measure website traffic with Google Analytics One of the most important pieces of data in digital marketing is site traffic, so it’s vital to be able to see how many people visit your site and what they do when they’re there. The easiest way to do this is by installing Google Analytics on your site, which will provide all sorts of useful data about what pages people visit most often and how long they stay on each page.

7) Update content frequently

Update content frequently by adding new blog posts. This will get more people to find your website and keep them coming back for more. To ensure that you continue to post on a regular basis, assign a calendar date or milestone to every blog post you publish.

Alternatively, consider looking into Google Analytics so that you can see which days are the most popular and therefore know when to post content.

8) Don’t limit yourself to one platform

Don’t limit yourself to one platform. Use as many marketing channels as possible. Ensure that your keyword research is thorough and each post has a key phrase. Link to your social media pages on all of your posts, including other people’s content when appropriate. Analyze how well the post is doing through analytics and put out a new blog post every two weeks.

9) Optimize your website for conversions

• 1. Build your website around clear and concise content that keeps your visitors reading to the end.
• 2. Use strong, search engine-friendly URLs with keyword variations when possible
• 3. Make sure site navigation is intuitive and easy to find
• 4. Include keywords in page headings, alt tags, page titles, meta descriptions, etc
• 5. Inadequate on-page optimization can hurt conversions
• 6. Use compelling and persuasive copy throughout the website
• 7. Optimize for low cost of advertising
• 8. Add social media buttons so people can share
• 9. Consider using a sitemap
• 10. Add contact information for prospects

10) Build relationships with influencers in your niche

Build relationships with influencers in your niche and be certain that they have good content. If not, you’ll be on the hook for paying out a lot of money to create content that does not meet their standards. This can lead to frustration and burned bridges. Put in the time now and in a few months you’ll reap the benefits by getting more high-quality links. It’s important to partner with influencers who publish quality content and are within your niche, as well as share some qualities with your brand.

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